Why is the interior design visualisation chosen by many design agencies?
To start this topic correctly, we should mention what the primary marketing levers of interior design business are? As the interior design is one of the most competitive industries regarding talent, definitely takes the agencies an entirely different gap to get their business noticed online. Online content marketing is one of the ways, to get where you want to be, in front of the new potential customers. How effective is your marketing is up to you, how creative and skilful you are. Is proven that online marketing brings three times more leads than traditional marketing and five times more conversions than businesses who don’t use this approach.
There are different tactics with which your online marketing strategy can be implemented and drive you to prosperous business horizons. Next, I will lay three of the primary tools that are used by many of our customers for their marketing strategies and pitching proposals.
Three main 3D visualisation tools to be used for effective interior design online marketing.
1. 3D floor plans for interior design presentations
Interior designers are not only expected to make the spaces look good, but they are also responsible for making sure they meet various building codes and architectural specifications placed by the local council, region or the country. They may sketch out the plans, chose the materials, furnishings and decorations, and then if they signed the contract for full service, to oversee the installation and the building processes. So far so good, but what are the steps that have to be taken to sign the supervision contract?
Let me guide you through the journey of one interior design project and how 3D visualisations can be implemented successfully since the beginning of a project. Let’s imagine the following scenario, the designer’s client has just already signed a contract for interior design service, and the work is just about to start.
The birth of an interior design project
Before the actual work to start, someone has to take a handful of photos or footage of the actual state of the interior where the project is going to happen, alongside with measurements has to be considered. Old-school designers use hand sketches on paper and large rolls of architectural tracing paper to draw up their ideas. This process is something like a creative brainstorming for them and a possible way to show at an early stage what are their thoughts to their customer. Since computers now dominate the design and architectural production process, most modern designers rely on a variety of CAD software programs to continue their preliminary sketches with high precision. CAD is used for all plans needed by architects, furniture makers and other providers on the design.
During the whole process, several client meetings are made where the designer has to show most of the chosen ideas and layouts, which are requested for approval by their clients.
One of the innovative ways that are used by our studio is 3D floor plans:
They can be with textures (materials) or without textures, depending on the stage that the project is.
With this method, the designer can convey in the best possible way their ideas about the space. The client sees it with volume, light and some basic ideas of materials. There are no specific details yet, as this is an early stage of the project. The idea of the 3D floor plans is to cut the time needed for the client to understand how their space is to be changed. Often these floor plans are made with Sketch Up, Home Designer, Sweet Home 3D, Room Sketcher or other appropriate software. For our work-flow, we use Sketch Up as gives us the needed flexibility to produce on time the requested floor plans.
After the approval of the 3D floor plan, the designers can continue to the next more detailed phase of the project.
2. Interior design Visualisations
At that phase of the project, the client is aware and expecting to see more details, materials and more specific information about the project. This is the stage where the material, mood boards and colour swatches come in hand alongside with 3D interior visualisations. This stage brings in front the details of the furniture, light fixtures, how the light affects the space, how the colours interact with the materials and light.
At this stage, the Interior design visualisation is one of the best available tools today, that is possible to convey precisely what the designer wants. Specific choices for the paint, furniture fabrics and wallpaper are made between you and your client with ease. The furniture texture is easy to be changed, as in 3D almost everything can be done promptly. Using 3D visualisation method can provide multiple choices and scenarios of furniture, colours and lights.
Everything is even more accessible today, as almost all furniture stores, paint and fabric manufacturers, ceramic tile companies and appliance factories provide with 3D models or samples where they can be used for the project.
It is important to mention that the software we use in our Interior 3D visualisation workflow is capable of producing the exact true colours, shapes and light interaction as it would be in real life.
3. 360 Panoramic Visualisation
Another useful lever in the range of 3D services for an interior designer is 360 panoramic visualisations.
These types of visualisation are 360-degree scroll-able and zoom-able panoramas of the interior design project.
It is easy to convert to them when the project is already designed in 3D. As well as the static 3D interior visualisations, here we could change everything we want for the sake of the project. Furniture, light fixtures, carpets, materials, even if it’s needed the panoramic project can be interactive, where the client can click on a different set point to read/view specific information or to move around the space in different rooms or locations. Here you can click on the image below to see an example of 360 Panoramic visualisations what we made for our client.
4. 3D interior design animations
This one is the fourth tool to be chosen by our interior designers. It is a powerful tool that similar to a movie. According to Wikipedia “3D animation is the process used for generating animated images”. The video below is an example of the work in process project, where a decision has to be made from the client.
As one Interior design project is already built in 3D, it’s easy to be animated and used especially useful for marketing purposes. In our lives today we interact and watch with at least five videos on a daily base according to recent research. Videos have become an inseparable part of our social lives. This makes the 3D animations a valuable tool for the interior design promotions and pitching good ideas.
Conclusion about Interior design visualisations
As you can see, the 3D interior design visualisations give an opportunity and tools to the designer to handle their projects with ease. The 3D rendered images are called computer generated images (CGI) can be used not for the design process but as well as marketing tools as we mentioned already. They are easy to integrate into every website or social profile, they can be printed in high-resolution formats and used for gallery exhibitions or put in a frame in the designer’s office. Also, this service is often outsourced to an external architectural visualisation company as can be cost-effective for the interior design business and be treated as an expense to the business, alongside to all positive that brings with it.
Matching the reality, they are not easy to distinguish from real photos and one of the most powerful marketing weapons.