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How 3D rendering for Interior Design can Improve Profits (Guide)

3D rendering for Interior design is arguably one of the best things to ever happen to interior designers since the advent of the internet and of course computers. 3D rendering services have made it possible for interior designers to offer dimensional images to their potential clients.
As professionals, interior designers are expected to always use the best tools in the market for their business. 3D interior rendering is undoubtedly a gateway into the market success and is more important than ever for interior designers.

Table of Contents

But how 3D rendering for Interior Design will maximize profits?

Over the last couple of decades, 3D rendering for interior design has unquestionably shaped architecture and real estate industries.

Incorporating various 3D interior design rendering concepts into your design marketing strategies will obviously increase your sales and here’s why.

With flawless, crispy, and perfect interior renderings, designers can impeccably and effortlessly express these ideas to prospective clients. In addition to boosting your marketing tactics, 3D interior rendering can help you nurture a better relationship with your customers.

In the interior design world, it is practically about bringing your customers’ visions and ideas to life.
Unfortunately, this wasn’t that easy in the past. Designers would take weeks or even months sketching and building tiny models, mostly by hand. As you can imagine, this process was time-consuming, boring, and expensive.

But with the arrival of 3D modelling software, things have changed for the better. Let’s see how 3D interior rendering services can foster your relationship with your customers and massively increase your profits.

What is 3D Rendering for Interior Design?

3D rendering for Interior Design is basically the process through which interior designers, architects, and other professionals produce 3D images showcasing their design ideas. The best thing with 3D images and models is that they can offer a more realistic presentation of the item being displayed in an artistic way. Although there are a lot of tools that can be used in 3D rendering, this has not always been the case.

In the past, interior designers and other professionals used simple sketches and 2D images to display their products. While this may still be efficient in some instances, it may not be the best solution in a highly competitive market.

3d interior rendering
hand rendering sketch of an interior

In other words, these “outdated” tools cannot be efficient where you need to stand out in the crowd or have an edge over your competitors. With that in mind, the best way to present your designs and ideas to both your existing and potential clients is through 3D rendering.

Is 3D rendering for interior design flexible?

Fundamentally, 3D rendering is much more flexible than other processes or tools. For example, it can give you the flexibility of sharing product design and ideas with prospective clients even before beginning the actual designing.

Here is a short animation made with Lumion (3D rendering software) showing how the detailing interior design can prevent problems as early stage, by dividing it into steps.

3d interior rendering
Steps of detailing 3D rendering of interior design
Credits: Lumion

This is beneficial to all the stakeholders in the product design process. It allows them to bring together and share their ideas and interests, which is essential in the successful creation of the product.

3D renderings of the interior can make or break a project

Recently we have met 20 interior design specialists from different categories, doing different styles and even some freelancers.

Discussing some conducted project analysis done by TALLBOX in the past 12 months in regards to the studios which are using 3D renderings as part of their pipeline to execute their pre-design and presentation phases. We came to the idea to split the conversation into two parts, to show the importance of 3d visuals as part of the process.

3D renderings for pre-design and presentation

3D renderings and interior presentation

Everyone want’s to demonstrate their design ideas as quickly as possible to the client. Not so bizarrely, the studios without a strategy and understanding how 3D renderings works, they end up overspending because of excessive amendments, time delays, and many more.
That includes even some studios which have in-house 3d teams. The most common denominator scenarios are those when an interior visualizer gets involved too late, or the information passed onto him is not enough.

Digital and traditional presentations together.

The key is Balance!
During the creative process of designing most of the ideas are lost because of the constraints, which come with the traditional project approach used by 90 per cent of all designers.
Another significant flaw is being too digital or traditional with presentations.

Traditional design presentations

For those of you who rely on physical print, we all can agree that it’s an entirely different perspective. Most designers and architects would rather see their photos in a print which leaves the impression of a completed milestone. Keep your traditional method of presentation and expand it with a digital version which is flexible and interactive.

Digital design presentations

Recently Samsung introduced their digital flipchart or whiteboard with the name Flip. Take a look at the video below.

Definitely this expands the capabilities for team collaborations, in-house meetings, brainstorm sessions and client presentations. Imagine how convenient the client feel during the performance when you get the chance to update something whiteout having to make awkward pauses between flipping your computer screen.

Interactive images for interior design presentations

That is an additional feature we developed explicitly to supper interior design presentations. Have a look at this article, if you curious how it can be a help: How Interactive CGI Images Will Change New Housing Developments?

3D renderings and pre-design concept

Designers often may lose the entire picture by being fussy with details. Let’s not forget that we all call the place where we live – home, not a showroom. Often designers who haven’t implemented the 3D rendering system into their workflow, relying only on the traditional boards, charts, swatches and stimulating conversations with clients, can lose the picture.

Pre-design renderings provide the ability to explore multiple variations early into the creative process. It saves time, therefore, budget and brings tons of value to the client by giving them adequately to understand from close how their un-build project will look.

Challenges while pre-designing interior spaces

There are delicate works, and then there are challenging ones. Sometimes, there are demanding clients and challenging circumstances.

We have done a lot of compelling concept presentations with deadlines of two to four days per room consisting of two 3D renderings from scratch.

Then there are assignments where designers are still figuring out what will be the best option with days while the time is ticking. All the imbalance with these project came from the fact that we’re commissioned too late into the process.

How can 3D Interior rendering Improve Profits – the foundation?

There are a lot of ways to improve profits by using 3D interior rendering. Here are some of them.

1.Improving Customer Relationship

Customers are, without doubt, the lifeblood of any business. Building a strong and lasting relationship with them is vital to the success of all companies.

In the world of interior designing, few things can actually make customers happier and satisfied than hands-on, personalized experience. They always want to be sure that their projects and dreams mean the world to you as it does to them.

Interactive 3D models can allow your customers to have more control over the details of the project. Here is a link to our Interior 3D visualization method in depth.

3d interior rendering - concept model
Interactive 3D Interior Visualization | TALLBOX

Through 3D rendering, you can give your clients the chance to see changes taking place right before their eyes. In fact, it can provide them with the ability to understand any changes within the interior design fully. They won’t have to wait to be updated in scheduled meetings as this may take time.

By doing all these, you’ll be giving your customers unmatched service experience. You’ll be fostering communication, increasing trust, and eradicating misunderstandings. In essence, you’ll be offering your clients everything they need so they’ll be willing to pay top dollars for the services.
If anything, they wouldn’t want to go anywhere else and that means increased sales and profits for your business on a constant basis.

2. 3D Interior Rendering Services is Easy and Affordable

Although many can argue that 3D / CAD is less hands-on than physical models, nothing can be further from the truth. Honestly speaking, computer-generated projects are way more comfortable and cheaper than physical models such as photo shoot.

In this regard, you’ll be able to increase your profits by reducing the expenses that you may have otherwise incurred by using physical models and multiple mood boards.

3. 3D Rendering can stimulate the Desired Emotional Response from Clients

The best way of eliciting an emotional response is by telling a story. This is precisely what 3D rendering can do to clients. 3D scenes are always designed and composed to make the viewers have an emotional attachment to the product.

Interior designers can use 3D rendering to make buildings look stylish, sleek and breathtaking. Designers can use 3D imagery to make a suburban house warm and comfortable, it can be used to make a restaurant look exotic and inviting and many more.

In short, 3D rendering can help describe a place and tell a story where words aren’t enough. As such, 3D rendering can easily help interior designers easily promote their designs in a very realistic way and this means increased sales.

We are happy to provide you with free guidance and advice, simply drop us an e-mail or call us.

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When is the Right Time to Use Renderings for an Interior Design Project?

The world of interior designing is more about pictures and colors than anything else. Using 3D rendering can dramatically increase the suitability of interior design, especially in the market. As an interior designer, you can use 3D rendering to pitch the project to the clients and sell an idea to the client.

And since timing is very important for interior design projects, this infographic is showing five major struggles that designers fight all withing tight timings of the projects.

3d interior rendering project timings
3D rendering for interior design and project timings
Credits: Godwinaustenjohnson

4.Can be used to pitch a Project

Not too long ago, interior designers could only take portfolio photos after a building had been built, furnished and finished. That’s no longer the case. Interior designers can now use 3D rendering to have visuals for their marketing portfolios and to pitch for different projects.

And even if a client doesn’t approve the project, you can still use the designs to showcase your work to other clients. Essentially, you can use these designs and ideas to increase your profits by pitching to potential clients.

5.Creation of Fast Layouts

Like in every other part of life, time is money in the designing world. In the past, interior designers had to schedule meetings with a client just to showcase the project. This was inconveniencing given the busy schedules, but this is no longer the case. Thanks to the 3d workflow, you can now showcase fast 3D layouts to the client for the work in progress and also to share ideas.

3d interior rendering
Different 3D interior design layouts

6.Presenting Final Projects to Investors

Selling a given project or design to clients is one thing, but selling the same project to investors is another thing. Using 3D rendering to present your projects to investors is a crucial way to boost the business. It can be used to accurately present projects to investors with an increased level of detail and dedication, which can be a game changer, especially if you’re looking for funds to boost your business.

What can 3D Renderings Achieve for an Interior Design Project?

Naturally, clients want project ideas and designs that are not only satisfying but also cost-effective. They expect their interior designers to come up with inventive ideas that can help decrease costs.

As a designer, you can use 3D interior visuals not just to boost your profits but also to decrease costs for the clients. This can improve your relationship with the client and will enhance a smooth working process. 3D interior rendering can give clients a coherent picture of what you’re trying to present and will lead to fast approval. In other words, it can help tell a story in a very simple way that clients can easily understand.

What Problems can You Avoid by using 3D Renderings in the Interior Design Business?

3D interior rendering is very important in helping potential clients visualize themselves in the space even before it’s completed. As such, interior designers are fully aware that quality is key to every project that they undertake. They often strive to create quality projects that are engaging and immersive.

But like with any part of bespoke design, mistakes can happen, and this can be quite expensive to both the designer and the client mainly if the mistake is detected at the final stages of the project. Fortunately, such problems are no longer possible with 3D interior renderings. That’s because both the designer and the client can detect any mistake early on and rectify them accordingly.

For example, 3D interior design renderings can help detect problems with the layout of the design, color, and scheme. It can also help interior designers solve or answer questions or doubts raised by the client.

How 3D can shorten the Time for Interior Design Projects?

Truly speaking, interior designing is time-consuming. But because you don’t want to take shortcuts, using something that can reduce the time spent while still maintaining the quality of the project is an added advantage.

3D interior rendering is a great way to shorten this time. Instead of creating a physical model, numerous mood boards and countless visits to the showrooms that can take weeks or even months, 3D rendering will take a couple of hours to complete high-quality work effectively. It will eradicate revisions and reduce the risk of losing clients due to delays. Then spending a day or two in showrooms to solidify the choice is easy and satisfying for the client, too.

3D Interior Design Rendering – Creation Process

With 3D interior rendering, you can make the process straightforward as shown below.

· Client Supplies Documents – This is the first stage of the entire process. You look at the ideas that are supplied by the client and chip in with ideas that would be suitable for the client’s project.

· Modeling, Geometry and Camera Selections – This stage involves rendering the preview scenes of the projects that should be sent to the client for review (layouts and clay models). This stage includes the use of cameras to take the client through the entire or part of the model and how it should look in real life.

· Execution of the Model – This stage is the actual creation of the model that should be sent to the client for approval. It involves a lot of coordination and use of various materials such as refined lighting. This stage can only be considered complete if the client is satisfied and verifies the accuracy of the entire project.

· Final Stage and Production – At this stage, the 3D designer renders the scene created above by the inclusion of everything including furniture, furnishing, and decorations. The process can be considered a success if the client is satisfied and approves the project.

· Post Processing – This stage involves the inclusion of post-processing features such as skies and background. It can also include colour adjustments and of course, delivery to the client.

Can 3D interior design renderings be used in small or large Interior Design Projects?

3D interior rendering not only gives you control over the project but also increases flexibility. This is because there are no limit constraints in the sense that it can be used for both large and small interior design projects.

What type of Interior Design studios can improve profit from 3D renderings for Interior Design?

Regardless of the interior studio, scope, or purpose (residential or commercial), 3D renderings can work equally well for all. The only difference will be the workflow and the stage of each project.

Small interior design studios:

A small team or team of one does not mean inefficiency. Effectively the tiny design teams can produce better quality projects for in short-term for different projects, which is having an increased interest quality.

In most cases, small design studios rely on easy to use software to produce 3D interior renderings, which are not always the best option to match the quality of the service. In teams of two to three designers, one or two often are multidisciplinary with some experience of 3D and CAD software doing diverse operations. As a result, this is where precisely the inefficiency and loss of profits come.

The only negative side of the small team studios is the tenuous connection between more extended period interior projects and the profits of the design studio. The longer the project is, the less profit. This is where 3D Renderings can improve the internal system by cutting the times at half for all decision making moments. We have explained in another writing how we have managed to improve the efficiency and therefore profits for interior designers.

Mid-size interior design studios:

At that stage, when the team of designers is above 5 to 10 experts with different tasks, the flexibility is still achieved with the difference in the scale of the operations. On average, studios of 10 people work simultaneously on 5 to 12 projects at the same time.

Having that many projects under one of two decision-makers (principal interior designers) mean that they must take a considerable amount of important decision in a short amount of time, all with the client’s consent.

Each stage of an interior project ends with presentations, and each sub-stage is followed by an introduction (online or offline).

Typically in mid-size interior design studios, one or two of the positions will be dedicated to in-house Interior Visualizers. The issue with that is the constant flow of projects and deadlines, which with time will become a strain to the 3D division within the studio. It is proven that one Interior Visualizer can deal with no more than two or three projects without decreasing the quality = loss in profit or longer production times.

Where there is a high profit, there is always a high risk of failure or loss. We’ve designed our 3D interior rendering services in mind to eliminate the potential failure when dealing with more than two projects at the time within an interior design studio. Implementing Interior Design renderings into a studio’s workflow will:

  • shorten the time for the client’s presentations
  • provide detailed visual images for each stage of a project
  • used as marketing for future purposes and new clients

Large interior design studios:

With large organizations or studios with designers and other experts (more than ten people), an entire culture represents a complex entirety of beliefs, ideas, assumptions, values, and attitudes, which, the members of the working team share. Ideally, these large teams will manage to deal with more projects at the same time keeping the quality of the service high.

Typically such studios have an in-house 3D team that will always be busy service different teams on different projects. As every large business, the more in-house professionals mean increased expenses, and the more the group size increases, the level of cooperation among group members decreases. This is where profits and efficiency can be improved.

One of the ways to overcome that bottleneck of lost efficiency and profits over specific projects is to outsource a project/s to an external Interior Design CGI company like TALLBOX. We have the knowledge and systems in place to run in parallel with huge interior design teams supporting 3D interior renderings, concept renderings, 3D mood boards, and preliminary 3D floor layouts. Everything we have designed around Interior Design rendering services stands behind the idea of diversity in small groups is a value.

3D Interior Designs for Interior stylists and Interior decorators.

Interior styling is a complicated job as much as interior design. Interior stylist’s clients may vary from photographers, homeowners, magazines, catalogs, and PR agencies. Often curating an interior that was made by somebody else is even more tricky than crating the interior project at first instance. Interior stylist’s job should not be confused with what interior designers do; they are two very different activities.

Being a very diverse profession, interior stylists work with mood boards and sketches to demonstrate the ideas and their concepts. Therefore the implementation of 3D interior designs is a logical step that will improve even further the communication and turnaround times.

What makes 3D interior design renderings important?

One of the main advantages of 3D designs is to free up time for the stylist to manage the set building activities, photographers, logistics, and assistants. Having more time to plan to communicate the execution of the styling set is an essential part. The better organization, the quicker, more predictable, and profitable the work will be.

3D interior design renderings as Plan B as a no brainer?

Often things could go wrong with interior styling. The however organized person you are, there are things which we can’t control. Usually, essential furniture or decors doesn’t arrive on time, and this is where Plan B comes at play. Always prepare a second back up option; it is a rule of thumb, which we at TALLBOX give as advice to the interior stylists we partner with. Altering the project in 3D to a second option is 70 percent quicker in comparison to the first option since most of the internal environment and models are built.


A FAQ on How 3D interior design rendering can maximize profits:

What 3D rendering is?

3D rendering is a term which describes the process of a computer calculating 3D information from a 3D scene which consists of polygons, textures and lighting and calculating the final result into a 2D image. The output is called a 3D rendered image or Computer generated image. When there is a series of pictures rendered & compiled together, the result is 3D rendered animation.

What 3D animation is?

3D animation is usually the very final phase of the creation of 3D scenes.
If your goal is to render an animation, you should render a sequence of 3D rendered pictures and export to a video file or video production software which is capable of stitching them into an animation. Twenty-four 3D renderings create 1 second of animation.

What type of Documents and files should you supply for your 3D rendering project?

Typically each 3D rendering project should be supported by detailed specification and drawings, to be built as close to reality as possible.

Most typical file types are that could be exported from applications such as Autocad (.cad), Revit (.rvt; .fbx), Archicad (.ifc, .obj; .dgn; .stl), SketchUp Pro (.skp; .3ds; .obj) or any other CAD software.

3d rendering supported files

What if my software is different from the mentioned above.

If in case you work in a software that is not common, there are converter applications that would allow us to convert your files to appropriate ones for us to use.

Can I provide only hand sketches and drawings?

Additionally, we will be happy if we are provided with mood boards, excel specification, or pdf with any additional information or guidance for the project. interior visualization case study 1

What if we need to change/add something not included in the Interior Design specification files?

Sure we can. A brief explanation, comment, and a sketch drawing would do.3d rendering interior design comments 2

Can we have a detailed 3D renderings before the final stage?

At some cases, a detailed 3D rendering images are needed for the client to make sure we’re on the right track. But this has to proceed with caution, as it may add additional time for the final submission of the project. Each detailing of an image (post-production or 3D detailing) takes extra time and effort for your 3D artist).

Can we see more artistic 3D renderings of the project?

This is something that we should be aware of since the beginning of the project. Typically it is possible for us to tweak the 3D renderings to more artistic stylization if you ask us to do so. This depends again on the complexity and time we have got dedicated to the project.

What if we overdue the dedicated time for our 3D renderings?

If we’re approaching the set deadline set in the beginning of the project. We should consider and plan a new timing.

Can I put on hold my 3D rendering project?

Yes, it is possible. But additional charges may apply. This depends on the reason you want to hold the production of the project.

Can we test a few alterations to the 3D project?

Yes. That is the reason we have five stages of creating the 3D renderings. Alterations can be made even at the last step where the final details are being rendered, but additional charges may be applied (depends on the scale and complexity of the amendment)

Is there a limit of the 3D renderings/perspective for a project that can we have?

Yes and No. No barrier can stop us from doing even a million of 3D renderings, but this is bounded to the project budget and timings. These terms (amount of images, level of details, additional services, schedules, etc.) are negotiated at the beginning of each project. If you wish us to do other images and detailing (on top of the arranged), additional charges might be applied.

What does 3D Interior Design mean?

3D Interior Design is something a bit different than 3D Rendering for Interior Design. After 2014 some start-ups in the US created a service that covers the gap for low-end interior design clients called 3D interior design.
This means that clients can get interior design projects at low costs online or remotely. Freelance Interior Design specialists do most of the time, this type of service, their help is limited up to a mood board with a specification list, layout plan, and low-quality 3D interior renderings.
Everything is kept at minimal intervention without significant layout changes to the walls, windows, or fixtures of the spaces. In short, this is a service-oriented to end clients with low to average-low budgets of design.

I have 3D Interior Design project, can you improve the quality of the interior renderings?

Yes, If your 3D interior design project is ready, all we need is to provide us with everything you have from your interior designer. Tell us what you want to improve: the quality of the interior renderings or the interior design itself along with the renderings. Within the first 24 hours, we’ll get back to you with how we can help, questions and possible turnaround times.

I have a 3D Interior Design project, but only a mood board and specification. Can you help with Interior renderings?

Yes. Send us the 2D plan (layout), mood board, and specification list. Additionally, we will ask you to take some photos of the interior as it is. When we receive all the requested information, within 24 hours, you will hear from us with the next steps and some questions.

I am a small Property Developer, can you help with some Interior Renderings?

Yes, we can. Interior design renderings are one of the most prominent knowledge. We have a range of services designed to help. Even if you haven’t sorted your Interior Design for your development project, we have a solution. All we need is to provide us with some detailed information. Please talk to us at george@tallbox.co.uk, and we’ll respond in less than 24 hours. Meanwhile, you can check our Interior Design CGI services page.

Can interior stylists benefit from 3D Interior Designs?

Yes, although interior stylists often don’t provide a full package of service as interior designers, they still can benefit from the 3d interior designs. The fastest and most cost-efficient way is by styling professionally take photos of the internal project. This method of 3d interior designing can be used if the purpose of the styling is a promotion or web marketing, where pictures are part of the product.


If you have more questions on How 3D rendering for Interior Design can Improve Profits, we will be happy to provide you with an answer.
Send us an e-mail (george@tallbox.co.uk) with your question and we will try to answer it as best as we can.

Conclusion

This guide for 3D rendering, Interior Design and Profits had the simple idea to inform interior designers that there are ways to increase profits by working smart, not hard.

The interior designing market is flooded with lots of designers, products, and ideas that making good sales rates and profits is no longer that easy. It’s not only frustrating to the designers but also to clients who can get lost in this confusion. Fortunately, 3D interior rendering is the magical solution to all these problems.

As a designer, 3D rendering can help you take your business to the next level and edge over competitors. With realistic 3D rendering, you’ll foster your relationship with your customers, shorten the entire process, quickly notice and rectify any probable mistake and more importantly, bring the client’s vision to life.

It’s never too late to start using 3D interior rendering in your projects. Begin today and watch your client satisfaction and sales go over the roof!

Key points on How 3D rendering for Interior Design can Improve Profits

  • Incorporating various 3D interior design concepts into your interior design marketing strategies will increase your sales.
  • 3D rendering is much more flexible than other processes or tools. It will give you the flexibility of sharing product design and ideas with prospective clients even before beginning the actual designing.
  • Interactive 3D images can allow your customers to have more control over the details of the project.
  • Through 3D rendering, you can give your clients the chance to see changes taking place right before their eyes.
  • 3D Rendering will stimulate the Desired Emotional Response from Clients.
    It can quickly help interior designers easily promote their designs in a very realistic way, and this means increased sales.
  • Using 3D rendering can dramatically increase the suitability of interior design and cut production times, especially important in a busy market.
  • Interior designers can now use 3D rendering to have visuals for their marketing portfolios and to pitch for different projects.
  • It can be used to present projects to investors with an increased level of detail and dedication, especially if you’re looking for funds to boost your business.
  • 3D interior rendering not only gives you control over the project but also increases flexibility.

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Citation:
Avdiaj, Besnik. (2017). Small Team Effectiveness on Decision-making. 10.13140/RG.2.2.15265.92006.

Summary
Article Name
A Guide to how 3D rendering for Interior Design can Improve Profits
Description
As professionals, interior designers are expected to always use the best tools in the market for their business. 3D interior rendering is undoubtedly a gateway into the market success and is more important than ever for interior designers.
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Architectural Visualizations TALLBOX
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George Nicola

VIRTUAL STAGING EXPERT / After eight years+ working in high-end design and property business I realised that we are missing a critical part of the property business. We were not providing enough value to these old and empty properties. Not every buyer would have the opportunity to see the potential of vacant property or in a bad state. The idea of Virtual Furniture Staging the property gives the buyer and seller an incredible chance in seconds of taking the critical decision.
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