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How 3D rendering for Interior Design can Improve Profits (Guide)

3D rendering for Interior design is arguably one of the best things to ever happen to interior designers since the advent of the internet and of course computers. 3D rendering services have made it possible for interior designers to offer dimensional images to their potential clients.
As professionals, interior designers are expected to always use the best tools in the market for their business. 3D interior rendering is undoubtedly a gateway into the market success and is more important than ever for interior designers.

But how 3D rendering for Interior Design Improve Profits?

Over the last couple of decades, 3D rendering for interior design has unquestionably shaped architecture and real estate industries.

Incorporating various 3D interior design rendering concepts into your interior design marketing strategies will obviously increase your sales.

With flawless, crispy, and perfect interior renderings, designers can impeccably and effortlessly express these ideas to prospective clients. In addition to boosting your marketing tactics, 3D interior rendering can help you nurture a better relationship with your customers.

In the interior design world, it is practically about bringing your customers’ visions and ideas to life.
Unfortunately, this wasn’t that easy in the past. Designers would take weeks or even months sketching and building tiny models, mostly by hand. As you can imagine, this process was time-consuming, boring, and expensive.

But with the arrival of 3D modelling software, things have changed for the better. Let’s see how 3D interior rendering services can foster your relationship with your customers and massively increase your profits.

What 3D Rendering is?

3D rendering is a term which describes the process of a computer calculating 3D information from a 3D scene which consists of polygons, textures and lighting and calculating the final result into a 2D image. The output is called a 3D rendered image or Computer generated image. When there is a series of pictures rendered & compiled together, the result is 3D rendered animation.

What is 3D Rendering for Interior Design?

3D rendering for Interior Design is basically the process through which interior designers, architects, and other professionals produce 3D images showcasing their design ideas. The best thing with 3D images and models is that they can offer a more realistic presentation of the item being displayed in an artistic way. Although there are a lot of tools that can be used in 3D rendering, this has not always been the case.

In the past, interior designers and other professionals used simple sketches and 2D images to display their products. While this may still be efficient in some instances, it may not be the best solution in a highly competitive market.

3d interior rendering
hand rendering sketch of an interior

In other words, these “outdated” tools cannot be efficient where you need to stand out in the crowd or have an edge over your competitors. With that in mind, the best way to present your designs and ideas to both your existing and potential clients is through 3D rendering.

Is 3D rendering for interior design flexible?

Fundamentally, 3D rendering is much more flexible than other processes or tools. For example, it can give you the flexibility of sharing product design and ideas with prospective clients even before beginning the actual designing.

Here is a short animation made with Lumion (3D rendering software) showing how the detailing interior design can prevent problems as early stage, by dividing it into steps.

3d interior rendering
Steps of detailing 3D rendering of interior design
Credits: Lumion

This is beneficial to all the stakeholders in the product design process. It allows them to bring together and share their ideas and interests, which is essential in the successful creation of the product.

How can 3D Interior rendering Improve Profits – the foundation?

There are a lot of ways to improve profits by using 3D interior rendering. Here are some of them.

1.Improving Customer Relationship

Customers are, without doubt, the lifeblood of any business. Building a strong and lasting relationship with them is vital to the success of all companies.

In the world of interior designing, few things can actually make customers happier and satisfied than hands-on, personalized experience. They always want to be sure that their projects and dreams mean the world to you as it does to them.

Interactive 3D models can allow your customers to have more control over the details of the project. Here is a link to our Interior 3D visualisation method in depth.

3d interior rendering
Interactive 3D Interior Visualisation | TALLBOX

Through 3D rendering, you can give your clients the chance to see changes taking place right before their eyes. In fact, it can provide them with the ability to understand any changes within the interior design fully. They won’t have to wait to be updated in scheduled meetings as this may take time.

By doing all these, you’ll be giving your customers unmatched service experience. You’ll be fostering communication, increasing trust, and eradicating misunderstandings. In essence, you’ll be offering your clients everything they need so they’ll be willing to pay top dollars for the services.
If anything, they wouldn’t want to go anywhere else and that means increased sales and profits for your business on a constant basis.

2. 3D Interior Rendering Services is Easy and Affordable

Although many can argue that 3D rendering is less hands-on than physical models, nothing can be further from the truth. Honestly speaking, 3D rendering is way more comfortable and cheaper than physical models such as photo shoot.

In this regard, you’ll be able to increase your profits by reducing the expenses that you may have otherwise incurred by using physical models and multiple mood boards.

3. 3D Rendering can stimulate the Desired Emotional Response from Clients

The best way of eliciting an emotional response is by telling a story. This is precisely what 3D rendering can do to clients. 3D scenes are always designed and composed to make the viewers have an emotional attachment to the product.

Interior designers can use 3D rendering to make buildings look stylish, sleek and breathtaking. Designers can use 3D rendering to make a suburban house warm and comfortable, it can be used to make a restaurant look exotic and inviting and many more.

In short, 3D rendering can help describe a place and tell a story where words aren’t enough. As such, 3D rendering can easily help interior designers easily promote their designs in a very realistic way and this means increased sales.

We are happy to provide you with free guidance and advice, simply drop us an e-mail or call us.

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When is the Right Time to Use 3D Renderings for an Interior Design Project?

The world of interior designing is more about pictures and colors than anything else. Using 3D rendering can dramatically increase the suitability of interior design, especially in the market. As an interior designer, you can use 3D rendering to pitch the project to the clients and sell an idea to the client.

And since timing is very important for interior design projects, this info graphic is showing five major struggles that designers fight all withing tight timings of the projects.

3d interior rendering
3D rendering for interior design and project timings
Credits: Godwinaustenjohnson

4.Can be used to pitch a Project

Not too long ago, interior designers could only take portfolio photos after a building had been built, furnished and finished. That’s no longer the case. Interior designers can now use 3D rendering to have visuals for their marketing portfolios and to pitch for different projects.

And even if a client doesn’t approve the project, you can still use the designs to showcase your work to other clients. Essentially, you can use these designs and ideas to increase your profits by pitching to potential clients.

5.Creation of Fast Layouts

Like in every other part of life, time is money in the designing world. In the past, interior designers had to schedule meetings with a client just to showcase the project. This was inconveniencing given the busy schedules, but this is no longer the case. Thanks to 3D rendering, you can now showcase fast 3D layouts to the client for the work in progress and also to share ideas.

3d interior rendering
Different 3D interior design layouts

6.Presenting Final Projects to Investors

Selling a given project or design to clients is one thing, but selling the same project to investors is another thing. Using 3D rendering to present your projects to investors is a crucial way to boost the business. It can be used to accurately present projects to investors with an increased level of detail and dedication, which can be a game changer, especially if you’re looking for funds to boost your business.

What can 3D Renderings Achieve for an Interior Design Project?

Naturally, clients want project ideas and designs that are not only satisfying but also cost-effective. They expect their interior designers to come up with inventive ideas that can help decrease costs.

As a designer, you can use 3D renderings not just to boost your profits but also to decrease costs for the clients. This can improve your relationship with the client and will enhance a smooth working process. 3D interior rendering can give clients a coherent picture of what you’re trying to present and will lead to fast approval. In other words, it can help tell a story in a very simple way that clients can easily understand.

What Problems can You Avoid by using 3D Renderings in the Interior Design Business?

3D interior rendering is very important in helping potential clients visualize themselves in the space even before it’s completed. As such, interior designers are fully aware that quality is key to every project that they undertake. They often strive to create quality projects that are engaging and immersive.

But like with any part of bespoke design, mistakes can happen, and this can be quite expensive to both the designer and the client mainly if the mistake is detected at the final stages of the project. Fortunately, such problems are no longer possible with 3D interior renderings. That’s because both the designer and the client can detect any mistake early on and rectify them accordingly.

For example, 3D renderings can help detect problems with the layout of the design, color, and scheme. It can also help interior designers solve or answer questions or doubts raised by the client.

How 3D Rendering can shorten the Time for Interior Design Projects?

Truly speaking, interior designing is time-consuming. But because you don’t want to take shortcuts, using something that can reduce the time spent while still maintaining the quality of the project is an added advantage.

3D interior rendering is a great way to shorten this time. Instead of creating a physical model, numerous mood boards and countless visits to the showrooms that can take weeks or even months, 3D rendering will take a couple of hours to complete high-quality work effectively. It will eradicate revisions and reduce the risk of losing clients due to delays. Then spending a day or two in showrooms to solidify the choice is easy and satisfying for the client, too.

3D Rendering Creation Process

With 3D interior rendering, you can make the process straightforward as shown below.

· Client Supplies Documents – This is the first stage of the entire process. You look at the ideas that are supplied by the client and chip in with ideas that would be suitable for the client’s project.

· Modeling, Geometry and Camera Selections – This stage involves rendering the preview scenes of the projects that should be sent to the client for review (layouts and clay models). This stage includes the use of cameras to take the client through the entire or part of the model and how it should look in real life.

· Execution of the Model – This stage is the actual creation of the model that should be sent to the client for approval. It involves a lot of coordination and use of various materials such as refined lighting. This stage can only be considered complete if the client is satisfied and verifies the accuracy of the entire project.

· Final Stage and Production – At this stage, the 3D designer renders the scene created above by the inclusion of everything including furniture, furnishing, and decorations. The process can be considered a success if the client is satisfied and approves the project.

· Post Processing – This stage involves the inclusion of post-processing features such as skies and background. It can also include colour adjustments and of course, delivery to the client.


FAQ on 3D Rendering Creation Process:

What is 3D rendering?

3D rendering is a term which describes the process of a computer calculating 3D information from a 3D scene which consists of polygons, textures and lighting and calculating the final result into a 2D image. The output is called a 3D rendered image or Computer generated image. When there is a series of pictures rendered & compiled together, the result is 3D rendered animation.

What 3D animation is?

3D animation is usually the very final phase of the creation of 3D scenes.
If your goal is to render an animation, you should render a sequence of 3D rendered pictures and export to a video file or video production software which is capable of stitching them into an animation. Twenty-four 3D renderings create 1 second of animation.

What type of Documents and files should you supply for your 3D rendering project?

Typically each 3D rendering project should be supported by detailed specification and drawings, to be built as close to reality as possible.

Most typical file types are that could be exported from applications such as Autocad (.cad), Revit (.rvt; .fbx), Archicad (.ifc, .obj; .dgn; .stl), SketchUp Pro (.skp; .3ds; .obj) or any other CAD software.

3d rendering supported files

What if my software is different from the mentioned above.

If in case you work in a software that is not common, there are converter applications that would allow us to convert your files to appropriate ones for us to use.

Can I provide only hand sketches and drawings?

Additionally, we will be happy if we are provided with mood boards, excel specification, or pdf with any additional information or guidance for the project. interior visualisation case study 1

What if we need to change/add something not included in the Interior Design specification files?

Sure we can. A brief explanation, comment, and a sketch drawing would do.3d rendering interior design comments 2

Can we have a detailed 3D renderings before the final stage?

At some cases, a detailed 3D rendering images are needed for the client to make sure we’re on the right track. But this has to proceed with caution, as it may add additional time for the final submission of the project. Each detailing of an image (post-production or 3D detailing) takes extra time and effort for your 3D artist).

Can we see more artistic 3D renderings of the project?

This is something that we should be aware of since the beginning of the project. Typically it is possible for us to tweak the 3D renderings to more artistic stylization if you ask us to do so. This depends again on the complexity and time we have got dedicated to the project.

What if we overdue the dedicated time for our 3D renderings?

If we’re approaching the set deadline set in the beginning of the project. We should consider and plan a new timing.

Can I put on hold my 3D rendering project?

Yes, it is possible. But additional charges may apply. This depends on the reason you want to hold the production of the project.

Can we test a few alterations to the 3D project?

Yes. That is the reason we have five stages of creating the 3D renderings. Alterations can be made even at the last step where the final details are being rendered, but additional charges may be applied (depends on the scale and complexity of the amendment)

Is there a limit of the 3D renderings/perspective for a project that can we have?

Yes and No. No barrier can stop us doing even a million of 3D renderings, but this is bounded to the project budget and timings. These terms (amount of images, level of details, additional services, schedules, etc.) are negotiated at the beginning of each project. If you wish us to do other images and detailing (on top of the arranged), additional charges might be applied.


If you have more questions on How 3D rendering for Interior Design can Improve Profits, we will be happy to provide you with an answer.
Send us an e-mail (george@tallbox.co.uk) with your question and we will try to answer it as best as we can.

Can 3D Renderings be used in Large or Small Interior Design Projects?

3D interior rendering not only gives you control over the project but also increases flexibility. This is because there are no limit constraints in the sense that it can be used for both large and small interior design projects.

Conclusion

This guide for 3D rendering, Interior Design and Profits had the simple idea to inform interior designers that there are ways to increase profits by working smart, not hard.

The interior designing market is flooded with lots of designers, products, and ideas that making good sales rates and profits is no longer that easy. It’s not only frustrating to the designers but also to clients who can get lost in this confusion. Fortunately, 3D interior rendering is the magical solution to all these problems.

As a designer, 3D rendering can help you take your business to the next level and edge over competitors. With realistic 3D rendering, you’ll foster your relationship with your customers, shorten the entire process, quickly notice and rectify any probable mistake and more importantly, bring the client’s vision to life.

It’s never too late to start using 3D interior rendering in your projects. Begin today and watch your client satisfaction and sales go over the roof!

Key points on How 3D rendering for Interior Design can Improve Profits

  • Incorporating various 3D interior design concepts into your interior design marketing strategies will increase your sales.
  • 3D rendering is much more flexible than other processes or tools. It will give you the flexibility of sharing product design and ideas with prospective clients even before beginning the actual designing.
  • Interactive 3D images can allow your customers to have more control over the details of the project.
  • Through 3D rendering, you can give your clients the chance to see changes taking place right before their eyes.
  • 3D Rendering will stimulate the Desired Emotional Response from Clients.
    It can quickly help interior designers easily promote their designs in a very realistic way, and this means increased sales.
  • Using 3D rendering can dramatically increase the suitability of interior design and cut production times, especially important in a busy market.
  • Interior designers can now use 3D rendering to have visuals for their marketing portfolios and to pitch for different projects.
  • It can be used to present projects to investors with an increased level of detail and dedication, especially if you’re looking for funds to boost your business.
  • 3D interior rendering not only gives you control over the project but also increases flexibility.

Have more questions about Architectural and Interior Design Visualisation?

We are happy to provide you with free guidance and advice, simply drop us an e-mail or call us.

Have another question? These two topics might give you the answer you are looking for.

Summary
Article Name
A Guide to how 3D rendering for Interior Design can Improve Profits
Description
As professionals, interior designers are expected to always use the best tools in the market for their business. 3D interior rendering is undoubtedly a gateway into the market success and is more important than ever for interior designers.
Author
Publisher Name
Architectural Visualisations TALLBOX
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George Nicola

VIRTUAL STAGING EXPERT / After eight years+ working in high-end design and property business I realised that we are missing a critical part of the property business. We were not providing enough value to these old and empty properties. Not every buyer would have the opportunity to see the potential of vacant property or in a bad state. The idea of Virtual Furniture Staging the property gives the buyer and seller an incredible chance in seconds of taking the critical decision.
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